Creative Custom Beverage Packaging

In the luxury automotive industry, the unboxing experience serves as the brand’s first physical handshake with the owner. When tasked with creating packaging for XPeng, a leader in China’s EV sector, their requirement went beyond a simple gift box; they demanded a "sense of ritual."

This project was not only a test of our technical craftsmanship but also a challenge to our ability to meet the exacting standards of a premium brand.

This case study highlights Qianxun's customized packaging solution for a luxury cosmetics brand. Through innovative design and high-quality material selection, we helped the client enhance their product's market competitiveness and brand image. The custom cosmetics packaging not only improved the customer purchase experience but also effectively increased brand awareness and loyalty. With this project, the client achieved significant sales growth, particularly in emerging markets, where the unique packaging design helped their products stand out.

In June 2025, a Chinese client partnered with us to develop a premium opening gift for the K11 Mall launch event. The goal was to create a memorable, collectible, and highly customized gift box that would reflect the artistic positioning of K11 while offering a unique interactive experience for visitors.
The project required 5000 customized gift boxes, each featuring a unique serial code from 1–5000, combined with a camera-inspired design aligned with the theme "Time Fragments." The packaging needed to balance creative structure, luxury materials, and practical functionality, making it a challenging but rewarding custom packaging project.